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Sales and Leasing
• Target Tenant and Leasing Timeline
• Anchor Tenants and Selected Brands
• Leasing Marketing Strategy and Budgeting
• Lease Document Management and Unit Handover
• Customer Monitoring and Feedback
Sales and Leasing and Marketing Package
• Lease Proposal, Letter of Commitment, Memorandum of Understanding
• Lease Agreement
• Rules and Regulations
• Terms and Conditions
Planning and Budgeting
• Marketing Plan
• Budgeting
• Campaign Planning
• Event Calendar
• Project Management
• Performance Reporting
Marketing and Advertising
• Brand Name and Brand Story
• Logo Design Guide and Brand Book
• Taglines and Slogans
• Mission Statement and Vision
• Cyberspace
• Advertising Campaigns
Retail Industry Research
• Supply of Existing Retail Spaces
• Classification of Existing Commercial and Multipurpose Centers
• Lease Structure of Commercial and Non-Commercial Properties
• Review of Main Retail Branches
• Review of Lease Prices and Terms
Research on Multipurpose Centers
Pre-launch management (This stage is from the time a person decides to invest in a project up to a maximum of one year before opening.
Some of the services in this course include:
• Market studies and feasibility studies
• Concept and scenario design
• Project design (review and optimization of architectural drawings)
• Project control
Management during launch and operation
This stage takes place one year before the project opens and during which all activities before the opening of a shopping center are carried out.
Some of the services in this course include:
• Layout of classes (classification/combination of tenants)
• Advertising, marketing and project introduction
• Leasing process and delivery of commercial units
• Project launch and opening requirements
Design Considerations
• Building Layout and Dimensions
• Store Size and Dimensions
• Store Concepts
• Positioning in the Regional Market
• Lighting
• Store Sightlines
Technical Considerations
• Raw Store Conditions and Unit Delivery
• Infrastructure Provision and Specifications
• Loading and Disposal
• Fire and Emergency
• Parking Lots
• Restrooms and Mother and Child Rooms
User Considerations
• Theme/Conceptual Design
• Creating a Collection for All Target Audiences
• Interior Design and Site Design
• Customer Access and Circulation Spaces
• Escalators, Elevators, Stairs
• Shared Facilities and Commons
Operations Management
• Shopping Center Executive Management
• Operational Cost Optimization and Capital Management
• Tenant Management
• Space Management, Infrastructure and Facilities
• Unit Handover Regulations and Guidelines and Agreements
• Security, Emergency Protection and Safety
• Traffic Management and Customer Service
• Space Efficiency Management
• Shopping Center Interior Improvement
• Retail Store Visibility Improvement
• Event Management
• Mechanical, Electrical and Plumbing Maintenance
• Building Cleaning and Maintenance Services
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Sales and rental marketing
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Marketing and advertising
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Market research in the retail industry
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Management services during operation stages
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Design and development of commercial and non-commercial properties
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Management of commercial and multi-purpose centers